Company Profile

Fill in your company profile in Horizon — identity, your drive, horizon and code, core values, market position, and your 3-year picture and 1-year plan — and how agents use it.

Your company profile describes who you are, what you stand for and where you are headed, and agents can be given it as background for their work.

Opening the profile

Open Company > Profile. The page is titled Company Profile, and the line under the title shows the profile’s version number and when it was last updated.

The fields are always editable. Horizon saves a field when you move out of it, and you can also select Save at any time. Each save increments the version number.

Only owners and admins can save changes. Everyone else can read the profile.

Sections

The profile is a set of collapsible sections.

Identity

• Company Name
• Industry, in your own words
• Company Size: Solo, 2-10, 11-50, 51-200 or 200+
• Founded Year

Drive / Horizon / Code

One free-text answer to “What is your organization’s drive, horizon, or code?” The help icon next to the question explains the three words:

• Drive: why your business exists.
• Horizon: where you’re headed, and what you see that your competitors don’t.
• Code: how you operate, the non-negotiables that hold when things get hard.

Core Values

A list of values, each with a Value name and a Description. Add one with + Add Core Value.

Market Position

• Niche: your specific market niche.
• Ideal Customer Profile: who your ideal customer is.
• Geographic Focus: for example North America, or Global.

3-Year Picture

• Revenue Target, as free text, for example $10M ARR.
• Description of what the company looks like in three years.
• Measurables, each a Metric and a Target. Add one with + Add Measurable.

1-Year Plan

• Revenue Target, as free text.
• Goals, each with a description, an owner type (Human, Agent or Department), a measurable, a target value and a status (Not Started, On Track, At Risk, Off Track or Complete). Add one with + Add Goal.

The goals in the 1-year plan are part of the profile. They are separate from the goals on Company > Goals.

How agents use the profile

An agent receives your profile when its instructions include a Company Profile section. To add one, open the agent’s deployment page, select Add Section beside its instruction sections, and choose the Company Profile (dynamic) type. Each time the agent runs, Horizon fills that section with the current values of:

Field	Section
Company Name	Identity
Industry	Identity
Drive / Horizon / Code	Drive / Horizon / Code
Core Values	Core Values
Niche	Market Position
Ideal Customer Profile	Market Position
Geographic Focus	Market Position
Description	3-Year Picture
Revenue Target	1-Year Plan

Company Size, Founded Year, the 3-year revenue target and measurables, and the 1-year goals are not sent to agents.